How did you start in fashion?
I always knew I wanted to be a designer and I drew my first collection at the age of thirteen.
I never followed trends in fashion magazines but I am more interested in what happens in the art world, on the street and in old movies .
Where did you go to school?
Kolding school of design.
Have you ever had an internship? Who with, and what was your experience?
Yes, I was an intern with Intoxica jeans company in Holland and with Moonspoon Saloon in Los Angeles. I chose two very different companies that weren´t necessarily the haute Couture that i eventually wanted to do, because it was very important to me to experience different sides of the business. And it worked.
In your experience, is having an internship beneficial as a designer?
It is definitely beneficial. And in my book it is extremely important that the designer takes on an intern to actually teach somebody something and not to employ cheap labor.
I myself spend a lot of time on my interns and take pride in being their mentor during the time they are with me. And if possible I try to help them on their further journey in the business.
I never understood the designers who artificially build their businesses based on having at least five interns or more.
Do you view your work as art?
I definitely think that there parts of my garments that ban be considered art. But I also feel that fashion holds its own ground and doesn´t need to be labeled as art.
Fashion is definitely as strong an expression as art is and can raise questions about our society, think of designers like Vivienne Westwood and Leigh Bowery just to mention a few.
What is your first creative memory?
When I was a child I loved to do theater shows, I made different set designs and ”entertained” my whole family.
How do you approach your creative vision everyday?
All designers struggle with retailers/consumers to understand their creative vision?
When I set out with my own business I spent a lot of time trying to figure out how to target the consumer and at the same time not be compromising my vision. It was no fun and deeply frustrating. At the end I decided not to compromise anything in my design and simply hope fore the costumers to come by themselves. That is the best thing I ever did and I clearly see that I stand taller and my costumers understand me better.
What is your inspiration behind your creativity?
I always set of with things that inspire and define me; favorite stories and favorite artists for instance. It is important that my collection comes of as very personal.
What is the first thing you do every morning?
I wake up, get my laptop and crawl back into bed, I check my emails and then I´m of to the gym.
What is the last thing you do everyday?
I watch some kind of no brainer tv show, to totally empty out my head.
How many hours do you sleep a day?
8 hours, and they are really important.
What makes you happy?
Good conversations with my friends and seeing the world with my husband.
Photo credit: Thomas Cato